Archive for June, 2009
Moosehead will unveil new brand at Moncton Concert. Moosehead Light Lime to Share the Stage with Bon Jovi.Friday, June 12th, 2009
Moncton, N.B. — June 12, 2009 — Andrew Oland, President of Moosehead Breweries chose a Moncton audience to announce his company’s plans for a new summer brew. Speaking at a breakfast meeting of the Conseil économique du Nouveau-Brunswick in Moncton this morning, Oland said Moosehead will give Bon Jovi concert goers the first taste of Moose Light Lime.
Oland was in Moncton to encourage members of the local business community to take advantage of Saint John’s growth and the economic benefits it is bringing to the entire province. He took the opportunity to share his company’s news with the Moncton audience. “I am delighted to be in Moncton to announce two important elements of our summer program,” said Oland. “It seemed appropriate to make this announcement while speaking about the benefits of provincial cooperation and the need for the business community to capitalize on regional strengths.”
Oland said Moosehead Light Lime will capitalize on the newest taste trend and offer consumers a refreshing splash of lime in one of the company’s best selling brands: Moosehead Light.
“We believe Maritimers will welcome our Moosehead Light with a twist and quickly adopt it as their drink of choice this summer,” says Oland. “The launch of this new brand demonstrates our ability to quickly respond to consumer demand and stay ahead of industry trends.”
Moosehead Light Lime will be available in New Brunswick and PEI in 12-pack bottles until September.
Oland also announced to the Conseil économique that Moosehead has once again secured the beer pouring rights to Moncton’s two big concerts this summer; Bon Jovi and ACDC.
“Moncton continues to host world-class acts at Magnetic Hill and we are thrilled to once again be part of the excitement,” says Oland. Moosehead products will be served at both the Bon Jovi and ACDC concerts this summer. “These concerts are a huge benefit to the economy, culture and reputation of our region and Moosehead is a great fit with these exciting events,” says Oland.
Oland was invited to present to the Conseil économique on the growth drivers in Saint John and what it means for the entire province. He challenged the audience to take a provincial view and seek ways to be part of the growth, energy hub and other exciting initiatives in the Saint John area.
“We are a small province that cannot afford to support competition between our cities and regions,” says Oland. “The growth in Saint John brings tremendous opportunity for the entire province including new contracts, jobs and increased tax revenue. The challenge to you and the entire business community in the province is to find a way to be part of it. We are stronger when we work together and learn from each other.”
Moosehead Breweries Limited traces its roots to 1867, making it Canada’s oldest, independent brewery. The family-owned company is the only locally owned major brewery in Atlantic Canada and the last national brewer still owned by Canadians. Moosehead has annual revenues in excess of $180 million and sells its beer throughout Canada, the United States and in 15 countries around the world.
Andrew Oland is President of Moosehead Breweries Limited. He is the sixth generation member of his family to lead the Oland brewing business started by his great-great-great grandmother Susannah Oland in 1867. He joined Moosehead in 1992 and has held a number of increasingly senior positions with the company including Sales Manager for Nova Scotia, Sales Director for New Brunswick, Alpine Lager Marketing Director, and President of Moosehead Quebec. He was appointed President on April 1, 2008.
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