Moosehead promotion helps protect ecologically significant Maritime land
Saint John, N.B. — Moosehead Light drinkers are helping to protect some of the most threatened natural habitats in the Maritimes, thanks to a recent holiday promotion by Moosehead Breweries Limited.
Instead of sending holiday cards to its Moose Light customers this year, Moosehead donated $4,000 to the Nature Conservancy of Canada to celebrate the season. The money will be earmarked specifically to help protect ecologically significant land in the Maritimes, including Johnson’s Mills, NB, Port Joli, NS, and Percival River, PEI. Moosehead sent 8,000 Moose Light consumers a custom-designed wrist band incorporating a forest scene, a moose and the Nature Conservancy name. The band was inserted into a “Here’s to giving as good as you get” card. The cards explained to consumers that a donation had been made on their behalf.
“The Nature Conservancy of Canada is doing some really important work in the Maritimes, including protecting the natural habitat of our symbol, the moose,” said Josh Grady, Brand Manager, Moose Light. “This project will not only help protect the land, but will also, through our customers wearing the wrist bands, help raise awareness about the Nature Conservancy of Canada and what it does.”
Crystal Folkins, Communications Manager, Atlantic Region, for the Nature Conservancy of Canada, said Moosehead’s donation and the awareness raised by the project will go a long way in helping them achieve their goals.
“Proceeds from this donation will go toward protecting the most threatened habitats throughout the Maritime Provinces and the plants and animals that live there,” Folkins said. “Throughout Canada, our work has ensured the most ecologically important habitats will remain in their natural state for future generations.”
Moosehead, one of Canada’s most celebrated brewers, traces its roots to 1867 and today is the only Canadian-owned major brewery. The Saint John-based company is owned and managed by New Brunswick’s Oland family, whose members represent the fifth and sixth generation to operate the business. Moosehead sells its beer throughout Canada, the United States and 15 other countries around the world.
The Nature Conservancy of Canada (NCC) is a national non-profit conservation organization that works with landowners to protect Canada’s natural habitats. Its plan of action is to build partnerships and develop creative conservation solutions with individuals, corporations, community groups, conservation groups and government bodies. Since 1962, NCC and its supporters have helped to protect more than 2 million acres of ecologically significant land across Canada and more than 41,000 acres in Atlantic Canada.
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